Do you know content marketing trends in 2020?
Content Marketing costs your around 60% less then traditional marketing and generate 3 times more leads. Conversion rates are around 6 times higher In content marketing adopters compared to that of non adopters.
And there are many more cool numbers regarding content marketing stats that you will pretty much love. This makes us thing that why content marketing is still underrated in your mind or why content marketing is not working for you.
In this blog I am going to talk about only two but the most important content marketing trends in 2020. But before this you need to understand what exactly content marketing is.
Breaking down Content Marketing
Content Marketing consists of two words : 1) Content 2) Marketing.
Let us understand it one by one, according to Google following is the definition of Content.
Get it? Not get it? Ok let me explain,
Generally my reaction was the same when I read this definition, ok getting back to the topic let me explain.
Here is what I perceive from the word content “Content means feeding someone’s mind with either of the senses of a person.” How simple was that?
Now let’s come to more simpler definition of Marketing, here is the definition of Marketing according to the google.
This Was simple right? Ok then let us understand the whole content marketing term and get it done in the mind.
What is Content Marketing
Clubbing up the above two definitions, we could conclude content marketing as “Creating, Publishing, Distributing or Promoting content over the network to create awareness of your business”
Now if we are clear about what Content Marketing is then let us have a look at Two of the best and most important trends of Content Marketing.
Following are the two most important trends of Content Marketing in 2020 :
- UGC (User Generated Content)
- CDN (Content Distribution Network)
Let us discuss in detail one by one,
1. UGC (User Generate Content) :
Just for your information 85% of people over internet trust UGC over the content created by any kind of brand and prefer to buy product from UGC.
This was a very small simple line but speaks a lot isn’t it? If you want content marketing for your company to grow we provide best in class Content Creation services just like UGC. To check our and know more about our Content Creation Services click here.
User Generated Content is taking over the world and that is only because of the one thing, and that is engagement. People have a emotional touch with the user whose content they are consuming and that is the reason of huge engagement.
For Example let us have a comparison between two entities on Instagram one is Bhuvan Bam on of India’s top YouTube and the other is Nike whom we all know.
This recent instagram post of Bhuvan have over 1.4 Million likes on it and Bhuvan have something over 10 Million followers on instagram.
On the other hand
This recent post of Nike has over 750 thousand likes which is much lesser than that of 1.4 Million still Nike has around 115 Million Followers on Instagram.
I don’t think that there is any other thing left for me to justify here as the number shows it all, so let us move to the second trend.
2. CDN (Content Distribution Network)
Content Distribution Network is the newly coined term but it is the most lately organised thing done. Now what is content distribution network?
Speaking about the content distribution network or Content Delivery Network it is a geographically distributed network of proxy servers and their data centers. The goal is to provide high availability and performance by distributing the service spatially relative to end users.
The question is how to relate it with Content Marketing?
Content marketing is made sustainable only and only when the content created it utilised in many forms. Remember Garyvee’s plan of how you could make 64 piece of Content in just one day.
If you create one piece of text, it is upon you from that how many piece you could make from it just by changing the things it. Making it is not enough if it is not distributed over the network in proper way to your present and new audience.
Digipple has this unique Content Distribution Network built which we use very personalised Networks. You could visit to our Content Marketing page to know more about services