Future Trends of digital advertising!
Advertising no matter of what kind, always get doubted about the returns on the investment a business put into it. Certainly this doesn’t need any kind of explanation but still, advertising always gets benefit of doubt and that is the reason it is still surviving.
Advertising are doubted majorly by the businesses who have limited advertising budgets no matter internet, digital or traditional & are always provided benefit of doubt due to the results they provide to some exceptional businesses.
This doesn’t mean that advertising is not meant for small businesses or businesses with limited budget, that era was long gone.
Digital Advertising like Social Media Ads & Google Ads has changed the game. Google ads and social media ads are highly affordable as well as provided many more times returns on 1 rupee spend then traditional type of advertisement.
But digital advertisements are also getting competitive as the time goes as people are Turning heads towards it. Now if people are turning heads towards digital advertisements you need to stay ahead of the rest.
Only and only to stay ahead you need to understand the future and trends that are going to come in Digital Advertising
Future Trends of Digital Advertisement
3. AR the new era Advertising
4. Advertising in voice search
Its time we should get in them deeper
1. Video Advertising
Video streaming makes up majority of internet traffic and that is around 75%. Video Streaming will take up around 80% of total internet traffic till 2021. All these stats are now common and we all know that.
Videos bring the chances of the sell upto 35% when it is a click came from video advertisement.
Around 92% of B2B prospects watch videos and prefer them over images they see in social media.
Wasn’t these stats enough to convince that video advertisement is going to be the next most possible trend in Digital advertisement ground.
2. Micro-Moment Advertising
Artificial Intelligence and Data Analysis had opened some great door in advertisements that too specially in Digital Advertisements. First telling you about Micro Moment Advertising, It is the advertisement done targeting the micro moments of the user activity. For example if a user voice search any food item sitting in his/her home at the evening time than and only than the advertisement set B is shown.
Various tracking features combined with AI can create some exceptionally well ad sets that generate really well ROI as it pulls the trigger at perfect time. Thus due to the strategic advantages Micro Moment Advertising is going to be in trend soon.
3. AR the new era of Advertising
Just imagine you are playing your favourite game on the AR in your phone and an advertisement comes into play for a toy shop that sells the exact same character’s soft toy that could be seen through AR just in front of you.
Think how much lucubrated you would be with it. This was just one use case of AR advertising from the thousands available. There is a long way to go for AR being the part of our daily lives but if you want to stay ahead of the rest you need to adapt these things as fast as you can.
4. Advertisement in Voice Search
User : Hey Siri…. Show me the nearest North Indian cuisine Restaurant
Siri : You can have the list of North Indian cuisine Restaurant on your screen but a personal suggestion for you will be the red chilli restaurant next to the second cross road from your house.
Imagine you are facing the situation and I bet that most of the users will hear the voice advertisement of Red Chilli Restaurant and not look at the list in screen.
How great and convertible these advertisements would be. With the combination of Artificial Intelligence and Micro Moment optimization this is going to be the next normal in near future.
Digipple don’t provide voice advertising yet but but but we still provide some of the highest ROI giving digital advertisement services