Google’s best free tools to help you in SEO & Digital Marketing
Mostly every leading Digital Marketers says that a Digital Marketer is not a true Digital Marketer without proper and powerful tools.
But, some of the best Digital Marketing tools are Paid and they are really expensive for some one who is just starting his/her journey as a Digital Marketer. Thus, it doesn’t makes sense to spend a lot of amount which cannot give you returns.
Due to this, no matter how good your skills are you will not be able to match the results of a big organisation. This is why it hinders your growth.
Today in this blog I am going to solve your problem. In this blog I will introduce you to some of the best tools of Google itself which can help you with Digital Marketing and specifically SEO.
The best part is you don’t need to worry about the authenticity of the tools as they are native to Google.
What is there in this blog, have a look at a glance.
Google Search Console
Google Adwords & Keyword Planner
Google Schema Generator & Schema Testing tool
Google Page Speed Insights
Google search itself (In an Incognito window)
Let’s get into and I will introduce all the tools to you one by one.
1. Google Search Console
Google Search Console also popular as Google web master tool is a Search Engine focused platform.
It offers a bunch of functionality to the owner or the admin of the website to examine and improve the lower performing points of the website. It also provides tools that can help the owner or Admin of website to improve visibility of website from a Search Engine Perspective.
Google Search Console: https://search.google.com/search-console/welcome
Also Google Search Console offers some of the basic insights of how the website is performing and number of impression and users.
It shows insights like the Average Rank of your website on Search Engine, Impressions, Clicks and also the Click through rates. Did I mention you can have flexibility and power of filter to see customised dates and pages data.
2. Google Analytics
Google Analytics is one of the most used tools by ever Digital Marketer even from the list of Paid Tools.
Google Analytics provides a range of features keep the visitors and viewers in mind. Google Analytics is a user-oriented, providing data related to those who visit and interact with your website.
Google Analytics: https://analytics.google.com/analytics/web/
Google Analytics provides a very detailed numbers and insights, also the report with matrix like User, Unique visitors, session duration and also the channels from where the users are coming to the website.
Google Analytics is so up to date and feature rich that it had made it to best free SEO tools by google in our list.
3. Google Trends
Google trends shows you some clear insights about what is trending and what search queries are performed by most user at a time. Google Trends allows you to compare search terms or queries and show how popular one is.
You can clearly see how google trends shows the comparison and popularity of the compared terms.
Now in future if you are having a dilemma between what topic to post on just remember to search and analyse it in Google Trends.
4. Google Adwords & Keyword Planner
Yes, I know Google Adwords is mostly used when you need to run an Ad Campaign on the Google SERP.
But it also provides some really functional tools which you can use to get your website ranked and increase by SEO.
Google Adwords: https://ads.google.com/home/
Google Keyword Planner is one of those, Keyword planner is a tool inside of Google Adwords where you can get detailed statics like Search Volume, Competition and more.
Enter a bunch of keywords at a same time and Google Keyword Planner will help you analyse all the keywords. Also Google keyword planner gives you suggestions for the related keywords and also the long tail keywords.
5. Google Schema Generator & Schema Testing tool
We know how important schema is, and how much good effect it can bring to SEO results. Thus here are the two google’s native tools to generate and test your schema.
You can use Google Schema Generator to create a customised schema suitable for the industry of your business and your website.
Google Schema Generator: https://www.google.co.in/webmasters/markup-helper
Schema Testing Tool: https://search.google.com/structured-data/testing-tool
You can see that Google Schema Generator provides you some options for industry to choose from and create the schema accordingly.
The other tool is Google’s Schema Testing tool, which helps you check and identify the errors in your schema if any.
You had created a great Schema, that good. But you need to make sure that it is error free and can work actively. Here’s where Google Schema testing tool will help you.
6. Google Page Speed Insights
All the SEO optimization done on page? Good, now do you know if your website takes more then 3 sec to load it will loose 80% of visitors?
Google Page Speed Insights: https://developers.google.com/speed/pagespeed/insights
Now you know this you know how important your website speed is for the SEO results. Google Page Speed insights help you analyse your website speed across all the devices.
It will not only show you the speed, it will also give you the suggestion to improve the website speed and gives a detailed reports about whats wrong with your website’s speed.
7. Google search itself (In an Incognito window)
Why in the incognito window? Because it don’t keep your interests in the search suggestions and it is an average.
You can also search in the keywords that you are trying to make your website rank on. It will show you the crystal clear and genuine results related to the ranking of your website.
I really appreciate that you had completed reading the whole blog and if you really liked the blog and you think it added some value to your life don’t forget to share it.
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