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Chapter 4 : Evergreen SEO Ranking Factors

Chapter 4 : Evergreen SEO Ranking Factors

Chapter 4 : Evergreen SEO Ranking Factors

Google, ohh gosh I wish the ranking algorithms would be equally simpler as the name of Google is. Unfortunately this is not the story, Google’s Algorithms are getting strict and complex as the time is passing and it needs to be as competition for SEO is growing.

Back in 1998 from when Google is started to the year in 2020 when it has become one of the biggest tech giant the algorithms and ranking factors has changed in Google Dramatically. Not my words, because back in sometime it laid emphasis on On website factors, after sometime it diversified towards the off site factors and sometimes the user experience factors.

But still there are some of the evergreen SEO Factors for Website which will be useful anytime from now and can act as Major Google’s Ranking Factors.

Major Classification of Evergreen SEO Factors for Website are as follow

  1. On-Site Factors
  2. Off-Site Factors
  3. Technical Factors

Now it will be easy for us now to look and understand the Evergreen SEO factors for Website which will work as Major Google’s Ranking Factors in or after 2020.

Major On-site SEO Factors are as follow :

  1. High Quality Content
  2. Customised Schema
  3. Searcher’s Query Solution or User Experience on Site

Major Off-site SEO Factors are as follow :

  1. Social Signals
  2. High Quality Backlinks

Major Technical SEO Factors are as follow :

  1. UI/UX (Site structure)
  2. Flexibility of Compatibility (Phone/ Tablet/ Desktop)
  3. Website Speed

1. High Quality Content

We all know that Content is the King and believe me it is here to hold its positing forever. Delivering high quality content does not only mean to deliver a fully SEO optimised Content along with a loads of Keyword Stuffed into it.

No I am not saying that SEO optimisation does not holds any power, it has immense power. But by the quality of content I mean user likeable and unique content with high authority and customisation.

High quality content means higher session duration of user and lower bounce rates. This factors are here to stay and thus it is considered as the evergreen SEO factors.

2. Customised Schema

Schema Markup is a form of hidden agent which tells crawlers about your content. Schemas works as an underground agents which no one notices but holds very high values in terms of effectiveness.

Schemas can hold upto 600 types of different information. I am not saying to use em all but customised your schema according to your site and users to provide crawlers as much information as available on your site.

Schemas makes the work of Search Engines easier to detect and analyse your content and as easier it becomes for Search engines they will give priority to your website Ranking. As even Search Engines likes easier things just like humans to do.

3. Searcher’s Query Solution or User Experience on Site

Users are the new rulers and no-one can deny this. There are billions of Webpages today present on Internet that Google itself also cannot decide to rank higher, and thus the emphasis on Users are laid.

User Experience is one of the most higher factor now a days to rank your website and it is here to stay for really long time. If users types in a search query and return unsatisfied from your website than google is going to de rank you and vise versa.

It’s Time to throw some light on the Evergreen SEO Factors that happens far away from the site but has a major impact.

4. Social Signals

Humans are social animals and we follow the social signals and rules defined by the society and Google is not the exception. Google also take the signals from the society into the consideration. Now from where social signals comes from to google?

Answer is Social Media. If Google finds that you are very active on your social media platforms and keep on engaging your audiences there too, then it will think that you are going to be same on your website too. Thus taking this in consideration it will improve your rankings highly.

Social media is built for mass sharing. That’s how social media Affects SEO because all of this sharing adds up to more visibility of your content. If lots of people share your content on social media and Link to you that are a very useful for your SEO ranking.

5. High Quality Backlinks

Backlinks are like Oxygen to the flame of SEO. It does not light it up but Flame of SEO cannot survive without backlinks. Backlinks are underrated now a days, but still almost every top notch SEO expert rates it highest in SEO ranking factors.

Quality backlinks are not everyone’s cup of tea, it takes time and efforts to build it. But once highly authoritative backlinks are made, it retains it value for a longer time. Thus High Quality Backlinks are an important factor when it comes to Evergreen SEO factors.

On page checked, off page checked now let’s look at some of the backend and technical SEO factor

6. UI/UX (Site Structure)

We talked about User Experience in On page factors also, but here is the real game of User Experience and User Interface. Your Site structure and architecture matters a lot when it comes to the users experience.

Users engagement on site, convince of users to navigate through the different pages, visibility and contrast of website everything matter in terms of SEO when it comes to Evergreen SEO factors.

7. Flexibility of Compatibility (Phone/ Tablet/ Desktop)

Majority of Internet search is done from mobile phones, but most websites are made in desktop screens . Now to be frank many website developers forget while developing that the final product is going to be seen on 3 type of screens that is phone tablet and Desktop. Unless you want the visitors coming from mobile phone get annoyed with your website, take care of compatibility and platform friendliness of the website across all types of screens. Check Your website Mobile Friendliness: https://search.google.com/test/mobile-friendly

8. Website Speed

Internet has caused our attention spans to be decreased by a lot. Due to small attention span if you will make your visitors wait until website is loaded then they are leaving.

Increased Bounce rates and lesser conversion rates are going to affect your SEO very very badly and that is not a good news for you as well as your website.

Check Your Site Speed: https://developers.google.com/speed/pagespeed/insights/

As  you have successfully completed chapter 4 of the complete SEO Guide from beginner to expert. 

I could expect that you have understanding of Ranking chapters and now it’s time to learn how to implement them in On Page.


And if you want to read any specific chapter the below are the links.

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