Chapter 3 : Types of SEO You Should Know
Chapter 3 : Types of SEO You Should Know
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Chapter 3 : Types of SEO
From Complete SEO Guide
Let us move to our next need of knowing the SEO types that will boost your website traffic. Most importantly SEO is based on three types with all three having a similar aim to optimize a website in such a way that it can be greater visible in search engines.
The three types of SEO are as follows :-
SEO Types :-
Let us understand the types of SEO briefly that will help you to implement it in your websites.
1. On-page SEO :-
- Optimization of page title and Meta Description:-
- Optimization of Headings:-
- Optimisation of Page Content :-
2. Off-Page SEO:-
Off page SEO types is concensignals to make promotions instead of content and layout of the website. It is connected with the techniques that can be used in promition of the website. Popular websites have chances to rank higher on search engines.
These are some most important off page SEO types guidelines.
- Building up Links:-
By the help of building links process you will be able to get backlinks from different other websites. Backlinks will help the website into achieving the trust and therefore increasing the authority.
- Brand Promotion:-
Google generally ranks the known and well popularized brands higher because many people trust them. Therefore besides promoting your websites you must step to promote your brands and also post about it on different social media platforms and forums. As more people will know and more will talk about, the google pickup these signals and can reward them.
3. Technical SEO :-
You can simply define technical SEO type just by its name, the non-content factors of your site. The technical factors that affects the visibility of websites on search engines. Its main motive is to provide a good user experience. Its largely made to help the visitors to successfully crawl without any technical issues that can make the access and interpretation of all the pages of their website for the future use. It aims at providing a good user experience and better readability and understanding to the users.
The important types of SEO guidelines for technical SEO types are.
- Speed of Website:-
The speed of a website is also a major factor included in it’s ranking. The faster a website will run the superior visitors will get that will result into the increased traffic on the site. Also Google will also prefer a faster website over a slower website because that will provide a better user experience. The time in which site loads should be below 3 seconds.
- SSL/ HTTPS :-
Everybody today prefers a security. So like it’s users Google also prefers a safe and secure site. A malware website can be considered as unsecure website and noone wants to infect their computers by visiting unsafe and unsecure websites. Therefore Google has been steadily increasing the importance of safe websites by increasing the importance of HTTPS websites over HTTPS sites.
- Mobile Responsiveness:-
Another important factor is how efficiently the website responses. Here responsiveness can be defined as that the layout of the website adapts to the type of device being used to visit the website. As sometimes the websites which are not responsible tends to deliver its whole width on tablets and desktop. Google will also prefer a responsive website before like it’s users.
- Efficiency of Code :-
Website optimization is also based on the efficiency of code that is used to develop the website. As inefficient coding can slow down the loading speed of the page and also makes the content diluted. Google easily understands the semantic meaning of page which contains less coding which will result in increased ranking.
Search engine optimization is basically implemented to achieve the higher rankings of websites on search engines like Google and Bing, also to reach your business goal that you have dreamt. Above mentioned were the different types of SEO that will help you in the same, On-Page SEO, Off-Page SEO and Technical SEO. These are the SEO types that help will help into search optimization and online visibility.
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